


Are You Dealing With An Impossible Decision? Here’s A Tool To Help
Once you get the hang of it, prioritizing features can be a fairly painless process. If you’ve already received high level direction from your management team and are getting consistent feedback from your customers on what they would like to see in the product...
Be A Rockstar By Integrating Marketing and Product Research
In a recent podcast interview with Jen Spencer from Smart Bug Media, we had a great conversation about inbound marketing and how it has shifted the power away from the salesperson and into the hands of customers. During our discussion we talked about personas and how...
Build Unique Value with Features…For a While
In this series we’ve been discussing a number of ways to build unique value into your product. We’ve examined both the peaks and the valleys of this process and now it’s time to start filling in the gaps. Much like your sales process, we have to work on smaller...
Makes Best Practices The Most Powerful Piece of Your Go-To-Market Strategy
In this series, I’ve been discussing some of the differentiation factors you can use to build unique value into your product while you’re planning your go-to-market strategy. Some of the factors I’ve discussed are not as strong as others. Using ‘your people’ as the...
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